How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

7 mins

Secrets of Retention: Real Source of Revenue in RevShare

23 June 2026

In RevShare, revenue is built not only on CR, FTD, or traffic volume. The key metric here is retention. It determines how much money a player will generate over time and how stable your earnings will be.

One player who remains active for six months can bring in more revenue than twenty users who make a single deposit and leave. And as long as that player keeps playing, you keep earning.

What Keeps Players Engaged

Many webmasters believe that player retention depends entirely on the product. Yes, a recognizable brand with betting and casino within one ecosystem, fast payouts, a deep game library, and loyalty mechanics do create a habit of returning. 1win has built a strong foundation: a VIP program with personal managers and individual cashback, private tournaments, exclusive offers, and other mechanics that keep players engaged after their first deposit.

But retention delivers the best results when both the product and the webmaster work together. Once a user has started playing, it is important to maintain their interest in the product through different communication channels: Telegram, push notifications, email campaigns, and other reactivation mechanics.

How Webmasters Can Improve Player Retention

In RevShare, income depends not only on the first deposit, but also on how long the player remains active. The more accurately user expectations are set at the entry point, and the better the retention work is, the higher the chances of repeat deposits, LTV growth, and stable long-term income.

Audience Quality Matters More Than Volume

Segment your traffic sources by LTV, not only by FTD. A source with fewer registrations but players who stay active for 60+ days will bring you more profit under the RevShare model.

Managing Expectations Through Creatives

A creative should work not only for the click and the first deposit, but also for player quality after entering the product.

The main mistake is making the creative look more impressive than the real user experience. AI can enhance visuals, but if the slot ends up looking different, the interface does not match the actual product, and the bonus is presented more aggressively in the ad than it really is, the user feels misled even before making the first deposit. Part of this audience simply will not deposit. Others may deposit, but they will quickly lose interest because they came for a different experience.

For RevShare, creatives that sell a clear entry scenario into the product work better than creatives that sell a fantasy. This means real games, current promos, accurate bonus terms, familiar sporting events, convenient deposit and withdrawal methods, and casino and betting within one ecosystem.

A good creative does not have to be boring. It can be bright and engaging, but it should not distort expectations. Its task is to filter out random bonus hunters in advance and attract players who are more likely to stay in the product for longer than one session.

Working With the Audience After the Click

Build your own database and use it.

A Telegram channel, push subscriptions, email, and retargeting give you the opportunity to bring users back to the product after registration, after their first deposit, or after a pause in activity. Without your own database, you have to buy the user’s attention from scratch every time.

Using these channels, you can:

remind users about active tournaments and promos;
announce new slots, matches, and gaming events;
warm up the audience around salary days in a specific GEO;
bring users back after registration if they have not made a deposit;
reactivate users who played before but dropped out of activity;
segment the audience by interests: casino, sports, bonuses, specific games, or leagues.

The key is not to spam users, but to give them a reason to return. For example, in India this could be communication around cricket, in LatAm around football matches, and in Africa around local payment scenarios and a simple entry into the product.

The platform retains players through CRM, loyalty, and product mechanics. The webmaster can strengthen this effect through their own channels. This is exactly how a one-time deposit turns into long-term RevShare income.

Cohort Analysis, Not Just Conversion Analysis

Do not evaluate a source only by FTD cost or conversion rate. If a funnel shows a good reg2dep rate but players leave after a week, it is not a strong scenario for RevShare.

Look at cohorts across 30, 60, and 90 days: how many players remain active, how many make repeat deposits, how the average revenue per player changes, and where the drop-off begins. Thirty days show the quality of the first experience, sixty days show whether the audience has developed a habit of returning, and ninety days show whether the source becomes genuinely profitable in the long run.

After the analysis, it is important to make a decision. Sources with moderate reg2dep but high LTV are worth scaling. If the audience quickly loses interest after the deposit, it is better to reconsider the offer, visuals, or message. GEOs where players remain active for longer can be separated into dedicated tests, with more precise funnels built specifically for them.

Ask your manager to export data by sources, creatives, and campaigns: registrations, reg2dep, FTD, repeat deposits, player activity, LTV, and cohort dynamics. This will help you see not only where it is cheaper to get a deposit, but where the player actually generates revenue.

Conclusion

Retention works when both sides do their part.

On the webmaster’s side, it is important to monitor how the user enters the product and what happens after the first touchpoint: what expectations are formed at the entry stage, how relevant the audience is, whether there are additional return points, and how traffic quality is analyzed over time.

The platform is responsible for the product: stability, payouts, game library, loyalty mechanics, brand recognition, and user experience. At 1win, the ecosystem for retaining players is already fully built.

In addition, 1win Partners gives webmasters access to the team’s many years of expertise. The team has a deep understanding of the market, the specifics of different GEOs, and effective approaches to traffic acquisition. It helps analyze data, track trends, identify promising funnels, and shares practical recommendations so both sides can work together toward a common result.

If you want to better understand which approaches are worth testing for your traffic, contact your affiliate manager.

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